The UNT Digital Retailing program launched a new faculty-led, for credit Digital Study Tour in May, 2017 repeated the course during the Maymester in 2018. It is designed to give students hands-on exposure to high impact online businesses in the Digital Retailing industry and engage them in an intense study inside the companies. Participants begin their itinerary in Seattle, then traveled by train South along the coastline to Portland, Oregon, and finally to the Silicon Valley in San Francisco, which are all prime locations for pursuing a career in eCommerce and digital occupations. Students who travel along benefit from an exclusive behind the scenes viewpoint, meeting with industry executives and experiencing firsthand how websites are built and maintained as well as how the supporting technologies are integrated and utilized. During this fast-paced 5 day living and learning experience, students tour corporate headquarters facilities of marquis retailers and social commerce giants while also experiencing the sights, sounds and tastes of the U.S. West coast.
Corporate partner destinations included Nordstrom.com, Amazon.com, Nike.com, Facebook.com, Macys.com, Google.com and Walmart.com. Applications for the 2019 Digital Study Tour will become available during the Fall 2018 semester.