During the 2019 Consumer Experience Symposium held April 18, 2019, longtime supporter and friend of the Center Ruth Crowley was honored with the Impact Award. Ruth, an industry executive who has held leadership positions at Lowe's, Universal Studios, Harley-Davidston, Host Marriott and Motorsports Authentics has tirelessly served for over 15 years, giving her time and expertise to the University of North Texas, the College of Merchandising, Hospitality & Tourism, the Digital Retailing program, our Board of Governors and the Research Center. Additionally, she has mentored countless numbers of our students, preparing them for their future careers in digital retailing, consumer experience and merchandising. Without dedicated servitude such as hers, we would never be able to achieve our goals.