What has changed in the past 12 months on the digital retailing landscape? Well, everything! One of the most impacted areas is eCommerce fulfillment - getting merchandise to the customer within days, if not hours is now the expected norm. To keep up with this dynamic and radically changing pardigm, the Department of Merchandising & Digital Retailing has just today launched a new course. 

It is positioned as an in-depth study of various digital strategies and methods retailers employ to get their products in the hands of their consumers. The rapidly evolving eCommerce order fulfillment practices for business-to-consumer models will be analyzed throughout the semester. Topics included will be digital fulfillment models, systems technology platforms, inventory management, consumer behavior and real-time product availability to meet consumer experience, delivery and customer service expectaions. 

Once completed, students will have gained a better understanding of omni-channel product fulfillment strategies and impacts on retail businesses.