In recent years, many retail start-up companies have begun with a dual purpose of selling their product while also generating donations for various causes.  The challenge is that while the missions are genuine and well-intended, the foundation of the businesses is based on the premise that they are real, revenue-generating retail enterprises. Therefore, they need to operate as such from design, production, fulfillment and customer service to be sustainable long term.

This past week, I was asked to contribute in an article for the Ft. Worth Star Telegram, which profiled former Nike associate Gabe Williams' new shoe start-up davi.