The four Undergraduate Research Fellows, working under the UNT Global Digital Retailing Research Center, completed their individual research papers and posters on time, submitting to the Honors College. The challenges were more than normal with the pandemic, requiring the students meet virtually via Zoom each week with the three faculty mentors, Dr. Judith Forney, Dr. Dee Knight and Linda Mihalick. 

The title of Kaitlyn Sifford's work was Valuable User Generated Content: Influences that Lead a Consumer to Post an Online Review. The purpose of the study was to examine the influences of product involvement, satisfaction and trust that lead to consumers posting online reviews after purchasing jeans.

Marissa Lynch's study was Product Reviews on the Rise: Impact on Gen Z and Millennial Athletic Shoe Purchases. Her study's purpose was to examine Gen Z and Millennial customers that utilize user-generated content (UGC) online product reviews in athletic shoe purchases. A secondary purpose was to describe product involvement that affects search, satisfaction and post-purchase behavior.

Student Mei May Chen's work was Online Beauty Product Reviews: Influence on Purchase Decisions. The study purpose was to examine how online beauty product reviews influence the perception of risk when purchasing beauty products.

Alisa Torrence's study was Voice-of-Consumer (VOC): Impact on Attitudes Toward Risk, Trust and Satisfaction with Athletic/Athleisure Wear Purchase Decisions. The purpose of the study was to examine user generated content (UGC) reviews as an online tool which could lower risk, increase trust and lead to satisfaction when consumers make decisions to purchase athletic or athleisure wear products.