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Be the global thought leader in digital retailing research, innovation and knowledge transfer.


Advance global digital retailing knowledge through academic – industry collaborations in discovery, innovation, knowledge transfer, talent development, and excellence awards.


GOAL 1 – Global Discovery

Create global academic – industry collaborations through discovery and innovation.

  • Open-Model Research Consortium
  • Consumer Experiences in Digital Environments (CEDE) Research Group
  • Research and Innovation Lab
  • Research Grants
  • Research Travel Grants
  • Collegiate Case Competition
  • Collegiate Innovation Competition
GOAL 2 – Objective Thought

Generate global and consumer perspectives of the current and future states of digital retailing through discourse and knowledge transfer.

  • Think Tank
  • White Papers
  • Consumer Experience Symposium
  • Executive + Scholar Lecture Series
  • Member Password-Protected Website
GOAL 3 – Talent Development

Develop digital retailing talent through discovery, innovation, discourse and knowledge transfer.

  • Scholars in Residence
  • Executives in Residence
  • Research and Innovation Lab Internships
  • Digital Executive Education Program (DEEP)
  • Digital Retailing Student, Alumni and Industry Network
GOAL 4 – Excellence Awards

Recognize distinguished digital retailing leaders and researchers through awards for excellence.

  • Digital Retailing Pioneer Award
  • Competitive Research Fellows
  • Competitive Research Awards