Judith C. Forney, Ph.D.

University of North Texas
Professor & Director of Research
(940) 565-2436


Judith Anne Cardona Forney, PhD, is Professor in the College of Merchandising, Hospitality and Tourism (CMHT) in the Department of Merchandising and Digital Retailing. She also serves as Director of Research, in UNT’s Global Digital Retailing Research Center. Forney has held faculty and administrative appointments at UNT and San Francisco State University and an administrative appointment at Auburn University. She holds the Ph.D. in Consumer Sciences and Retailing and a B.S. from Purdue University where she is a distinguished alum, and a M.A. from Ball State University. In her 20 years as Dean at UNT, and as CMHT’s founding dean, Forney focused on developing innovative programs, enriching student experiences, expanding international partnerships, and promoting applied research relevant to retail, hospitality and tourism industries. Her scholarship examines how value orientations impact consumer experiences. She co-authored the first university textbook on the consumer experience, has produced 60 refereed journal articles, 100 + refereed presentations, and received industry, federal, and professional association funding.