Recently I was invited by Joe Keenan, Editor-in-Chief of Total Retail to produce an interactive webinar sponsored by Oracle NetSuite, exploring the topic of DTC brands in eCommerce. My guest was Bill Keefe, President of Julianna Rae, a luxury lingerie retailer that has built a strong online direct to consumer business. 

In the presentation, we discuss how a company can scale for DTC future growth, solutions and technology systems needed and the value and benefits brands can achieve by selling DTC. You can listen to the full webinar at Total Retail.