JCPenney CEO Marvin Ellison recently said, "There was no retailer our size as behind the curve on e-commerce and omnichannel." He stated, "We were woefully behind in every respect." Lack of investment and not implementing current best practices can be the downfall of any traditional retailer trying to keep up with the digital superstar companies. In her recent article in the Dallas Morning News, veteran retail staff writer Maria Halkias takes a look inside what changes the company is trying to implement to gain back their customer base. She also reached out for some expert opinion from UNT.
Read Maria's article here: How JCPenney is Approaching Digital Differently: We're Not Trying to be Amazon