Digital Scholar

21

Apr
2017
SapientRazorfish Executive Discusses Retailer Innovation at University of North Texas Virtual Reality Consumer Experience Symposium

Recently, I had the opportunity during our annual GDRCC Consumer Experience Symposium here at the University of North Texas to sit down for a conversation with Jon Panella, Head of Commerce Technologies for SapientRazorfish, and chat about virtual...

13

Apr
2017
Google Executive Speaks at University of North Texas Virtual Reality Consumer Experience Symposium

Last week here on campus at UNT, our GDRCC had the opportunity to host a dynamic conversation with Google’s Matthew Pritchard about the rise of 360 video, virtual reality and augmented reality. We are only at the...

05

Apr
2017
UNT Digital Retailing Seniors Share Their Thoughts on Retail Data-Driven Merchandising

Here at the University of North Texas, we are fortunate to have strong support from leaders in the retail digital industry, as they come into our Digital Retailing classrooms and connect directly with our students.  Companies who generously give of their time include...

24

Mar
2017
Google, SapientNitro execs to discuss retail virtual reality at UNT talk

DENTON (UNT), Texas - How are virtual and augmented reality technologies transforming the way people shop? Retail and technology gurus from Google and SapientNitro, a marketing and...

16

Mar
2017
Social Media vs. Social Commerce: What is the Path to Conversions?

With our continually developing language of ecommerce, it’s easy to confuse the terminology of social media with social commerce. Connecting and engaging with our networks using social media platforms is a different activity than eCommerce that happens directly on a retailer’s website or...

09

Mar
2017
Digital Dialog Discourse: 21 Definitions to Clarify the Meaning of Digital

In a previous post, I discussed the ‘Language of eCommerce’ and the challenges created within organizations in the absence of a common, shared set of definitions around the digital dialog. This...

08

Mar
2017
5 Strategies to Help You Hire Digitally Savvy Staff

In the role of vice president of e-commerce and marketing, I’ve managed teams of well over 100 associates. It seemed there was always an open position to hire due to promotion, a newly created role or someone moving on. We’ve all experienced the pain of hiring the wrong person for the job....

01

Mar
2017
The Language of eCommerce: Clearing the Confusion Around Digital Dialog

Just like often-used broad business terminology such as marketing, sales and products, the word digital is presently being slung around loosely like a well-used backpack.  Terminology definition and confusion of this relatively new business area can make it difficult for all levels within retail...