The Digital Retailing program launched a new, for credit Digital Study Tour in May, 2017. The course is designed to expose students to the Digital Retailing industry and engage them in an intense study of key impact online businesses. The route began in Seattle, then traveled by train South along the coastline to Portland, Oregon, and finally to the Silicon Valley in San Francisco, which are all prime locations for pursuing a career in eCommerce and digital occupations. Students who travelled along benefited from an exclusive behind the scenes viewpoint, meeting with industry executives and experiencing firsthand how websites are built and maintained as well as how the supporting technologies are integrated and utilized. During this fast-paced 5 day living and learning experience, students toured corporate headquarters facilities of marquis retailers and social media giants while also experiencing the sights, sounds and tastes of the U.S. West coast.
Corporate partner destinations included Nordstrom.com, Amazon.com, Nike.com, Facebook.com, Macys.com, Google.com and Walmart.com. Applications are now open and information is available for the 2018 Digital Study Tour.